Jolietify Brand Story

Jolietify was founded by Jolie—a dreamer, creator, and beauty lover who grew up between French elegance and American ease.

Raised in France and rooted in the U.S., Jolie grew up surrounded by the understated grace of Parisian women: effortless beauty, quiet confidence, and always a sense of ease. But when it came to false lashes, nothing ever quite felt right. They poked. They weighed. They distracted.

She wanted something different.

Something soft enough to forget you’re wearing it.
Simple enough to apply in minutes.
Beautiful enough to feel like... you, only brighter.

And so, Jolietify was born.

We craft ultra-soft lash clusters with nearly invisible bands—designed to feel weightless, wear seamlessly, and stay beautifully in place. All day. All night. All you.

At Jolietify, we believe beauty isn’t about bold statements—it’s about soft confidence.
The kind that doesn’t shout, but always shines.

Because the most beautiful look is the one that feels like home.